Bachelors of Science in Business Administration major in Marketing Management (BSBA - MM

The Bachelors of Science in Business Administration major in Marketing Management (BSBA - MM) is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them. 

 

The course also focuses on strategic marketing issues that marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility.

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